Celebrate the power of film
Nowadays everyone can be a filmmaker and when doing so we are producers, (art)directors, sound designers, editors and actors all at once. But do we know how to best speak the language of film? In movies every element, from music to props, is purposefully chosen and deliberately placed to tell a story, no words are needed. Here lies the magic of film: you (un)consciously get drawn into a different world. This world can spark dreams, feed your fantasy, put you on a wrong foot, teach you, make you laugh or cry.
Netwerk Filmeducatie is here to celebrate the power of film and strive for a world where everyone speaks the language of film fluently, so people can optimally enjoy film and know how to express themselves through moving images - and use this power for the good. They focus on film education for school children that are in primary or high school but also serve as a hub for other organisations providing film education like museums and film festivals. With a national network of regional hubs they inspire and activate teachers and students throughout The Netherlands, creating a broad support for using and teaching film in the classroom.
We consulted Netwerk Filmeducatie on brand positioning and brand architecture, created an overarching brand storytelling system (including content strategy), identity, design system and website.