Dutch Digital Design: A new generation of Dutch designers
Editor: Roman Stikkelorum
In the last 10 years, a lot has changed in the way visitors interact with brands. That’s why we’re seeing more and more interesting digital design solutions. Increasingly, brands are seeing the value of consistent online and offline experiences while making sure that they overlap seamlessly.
Since we started Vruchtvlees, we have been committed to combining high-quality design with smart code. We call that synergy Dutch Digital Design. I would be happy to explain why this term sums up just about everything Vruchtvlees stands for.
Grounded in traditional Dutch Design thinking
During my studies at the Royal Academy of Art, The Hague (KABK) I was taught by design icons like Gert Dumbar. In these classes, Michael, Rindor and I noticed that digital design was often lagging behind. Design agencies created incredibly strong identities that for some reason didn’t excel on digital platforms. That’s why we started Vruchtvlees. We saw the opportunity to merge the worlds of design and digital and allow design to actually flourish online. We made it our personal mission to transform the Dutch Design tradition into a digital equivalent.