European Design Award

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Literatuurmuseum

Creation
Strategy
Results

Concept

The Literatuurmuseum is the digital equivalent of the Letterkundig Archief, or ‘Literature Archive’, and a revolution in the museum world. We are responsible for the creative direction of the brand, the online strategy and the website, and continue to devise digital exhibitions as a way to present new discoveries from the archive. The concept of Literatuurmuseum is created by Stichting Nederlands Literatuurmuseum and Literatuurarchief, and Huygens Insitituut voor Nederlandse Geschiedenis (KNAW).

Strategy

The Literatuurmuseum was looking for a new way to display its archive digitally. The books are simply too fragile to be handled by everyone. And who wants to get lost in a dusty archive anyway? We were asked to build a website and develop creative concepts to tell these stories online. We presented one literary treasure at a time, inviting print enthusiasts to get lost in the online world, and appointed contemporary writers, or curators, to guide visitors through works from the past. By taking the lead in art direction of the strategic campaigns, we were able to generate a lot of attention for the online museum.

Results

The Literatuurmuseum won a Gold European Design Award in the category ‘Informative Website’ and a Silver in ‘Online Identity’. While the international press praised the new website, the museum was very impressed with the contributions of the curators. The most endearing reactions came from readers who were swept away in the stories of the past.

In just 6 months, the website of the Literatuurmuseum counted more than 100,000 visitors while the Facebook page amassed 10,000 fans. More than 80 articles have been published and 10 exhibitions have been created online. The Letterkundig Museum was so fond of the name that they decided to adopt the name of their online counterpart: Literatuurmuseum.