Concept
Prooff devises solutions for the evolving workspace. Rooted in Dutch Design, this brand works with leading (international) designers and architects to develop products that promote dialogue and creativity in the office. Research and quality are paramount at Prooff. The scientific aspect was prominent in their previous identity: every piece of furniture had a number and the branding didn’t have much colour.
Vruchtvlees transformed Prooff into a personal brand with a clear website. The result is a brand that communicates at the same level as the user. We developed a style using organic shapes, human colours, and a personal language in text and imagery, an identity that, in its products and communications, speaks to the user.
