TAQA Theater de Vest and Grote Kerk Alkmaar form a notable pair in the heart of Alkmaar. Although the same organisation is behind the two buildings, this is not so clear to the outside world. To broaden the quality mark of the organisation and to visibly connect the two brands, TAQA Theater de Vest and Grote Kerk Alkmaar have joined forces with Vruchtvlees.
From now on, the church, the theater and their additional programming will continue as one family. Vruchtvlees developed a brand identity that encompasses a wide variety of resources and makes it recognisable and distinct. The result is a dynamic brand system that matches the target groups and programming.