Museumnacht Amsterdam or ‘Museum Night Amsterdam’ drew a record number of visitors in 2015, with more than 50 of the city’s museums opening their doors after hours. We created a new brand identity complete with campaigns, videos, a Museum Night App, and a website that allowed participating museums to share information themselves.
Since Museum Night continues to gain popularity every year, we decided it was time to focus on the yet undiscovered and surprising elements of the programme, and challenge visitors to seek out the hidden gems. We added a shuffle option that randomly selected museums to visit, while allowing visitors to plan their routes online and find out where their friends were going with a Facebook integration. We also appointed several curators to suggest their favourites. The corresponding visual style is outspoken, colourful and full of wonder, much like the event itself.
Museum Night was completely sold out. You couldn’t ignore our posters around town. During the event, traffic on the Museum Night website and App exceeded the traffic jams on the A10 on a Thursday afternoon. We will continue to work with and develop the brand identity of Museum Night Amsterdam in the next few years.
Roman Stikkelorum
Co-founder - Managing Director
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