Digital, Strategy & Design + + + + +

see Miro

Miro, for modern-day pioneers

Brand identity, Digital design, UX/UI

see Dutch Design Week

It is always time for Dutch Design

Digital Design, Strategy, Development

see HvanA

Snackable content with a bite

Website, Digital Design, Development

see De Munt / La Monnaie

Rebranding opera

Strategy, Brand Identity, Digital Design

see Literatuurmuseum

Don't touch. Do share.

Strategy, Website, Digital Design, Brand Identity

see Prooff

Shaping the future of work

Strategy, Brand Identity, Website, Development

see Museumnacht Amsterdam

A light in the dark.

Strategy, Brand Identity, Website, Development

see Voordekunst

Bold without being pushy.

Strategy, Brand Identity, Digital Design

see Theater Rotterdam

Cut through the filter bubble

Brand Identity, Digital Design, Website, Development

see Das Magazin

Shape Design

Brand Identity, Design

We're on the hunt for 6 new colleagues

Come work for Vruchtvlees

New year, new office

Vruchtvlees has moved

Coming soon: last edition of Das Magazin

Mission accomplished: disrupting the literary world with Das Mag

Mark your calendar: GDPR breakfast session

March, 1: 08:30 - 10:30 uur

Vruchtvlees: European Agency of the Year!

Awarded by the European Design Awards

A new generation of Dutch Design

Dutch Digital Design

Vruchtvlees rebrands RealtimeBoard, a renowned online tool from Silicon Valley

new brand identity for Miro by Vruchtvlees

The use of creation sprints to rebrand Miro

working from four places at once

European Design Award
Red Dot Design Award

Cut through the filter bubble

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Concept

The new Theater Rotterdam has taken it upon itself to break through the filter bubble and the theatre walls. The result of a merger between the Rotterdamse Schouwburg, Productiehuis Rotterdam, Ro Theater and Wunderbaum, Rotterdam’s new city theatre has positioned itself as open for debate, putting Rotterdam on the international theatre scene.

Vruchtvlees developed an identity for Theater Rotterdam that serves a purpose as much as it inspires. With intriguing campaigns and a strong online presence, we created the possibility for the dramatic character of Theater Rotterdam to become widely known. Vruchtvlees was also responsible for the campaign elements and the website. 

It was a challenging process in a short amount of time. The fact that everything fell into place at the right time is the result of a smooth cooperation, high quality, and professional approach.

Nicole Sanberg - hoofd Marketing en Communicatie Theater Rotterdam

Creatie

Due to its wide scope in activities and events, the theatre needed a strong, recognisable identity. Working closely with Theater Rotterdam’s artistic team, we formulated a clear brand architecture that formed the basis of the identity.

 

"... I'm really impressed by the new Theater Rotterdam logo. It's probably me, everytime I see the logo somewhere all I can think is: 'Shakespeare!.' The creatives who've created the logo, should be awarded the award for best typography of 2017. And if such an award doesn't exist, we should introduce it right away."

Willem Bruring - regular visitor Theater Rotterdam

Results

As a result of the close collaboration with Theater Rotterdam’s artistic team we were able to deliver a complex and complete identity in a short amount of time. The artistic team embraced the task as ambassadors of the new design and were quickly able to transform everyone involved into supporters of the new look of Rotterdam’s largest theatre.

"You either like it, or you don't, it provokes emotions. And that's exactly what Theater Rotterdam stands for. No middle-of-the-road-show."

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