Vruchtvlees rebrands a renowned online tool from Silicon Valley: meet Miro

 New brand identity for RealtimeBoard --> now Miro (used by world’s most innovative teams like Netflix, Spotify and many more)

The word is out! Miro, formerly known as RealtimeBoard, will be launched next week at SXSW in Austin, Texas. IKEA, Netflix, Twitter and Cisco are just a few examples of the 2 million users using the online collaboration tool. Dutch Digital Design agency Vruchtvlees was responsible for the strategic rebranding and comprehensive identity. The ambitious project was realized in close collaboration with the Miro team in Silicon Valley, Perm and Amsterdam on the platform itself.

An exciting opportunity for Vruchtvlees: “After being named European Design Agency of the New Year, this is yet another milestone in the existence of Vruchtvlees. Working for a big player from Silicon Valley creates great challenges, which we have taken on with great pleasure,” says Roman Stikkelorum managing director of Vruchtvlees: Digital, Strategy & Design. “In close collaboration with the Miro team in Silicon Valley, Perm and Amsterdam, we have established a world-class brand identity in a short time. In the coming period, we will remain closely involved in the roll-out of the brand.”

Working within the Miro platform enhanced our working processes. The infinite working spaces offered a birds’-eye perspective that helped to oversee the entire process. By doing so, we did not only transcend physical boundaries but also were able to map out thought processes as well. Sr. Designer Walewijn den Boer explains: “With the help of creation sprints, short iteration moments, video calls and chats, we have been able to make quick and determined decisions. The brand covers many different facets and must, therefore, be applicable on several levels. We started with developing the brand story, on which the identity and platform design has been built. Working in Miro enabled us to visualize the different possibilities and increase support within the organization.”  

Curious about the results? Head to Miro. In the near future, we will shed more light on the process in our newsletter and social channels. You follow us @vruchtvlees.